Hyperlocal eCommerce
Community-based digital marketplace connecting local merchants with nearby consumers and delivery riders.
Definition
Hyperlocal eCommerce is the community-based digital marketplace within the FORUS platform. Local merchants list products, nearby consumers search and pay, and local riders deliver. This creates a self-contained economic loop that strengthens community economic relationships, creates local jobs, and keeps value circulating within communities. The platform is provided free to merchants as part of the FORUS business tools suite. Brand advertisers access hyperlocal targeting based on actual purchasing patterns rather than demographic approximations, and closed-loop attribution tracks from promotion to purchase.
Software-based point-of-sale that turns any smartphone into a payment terminal — no hardware needed.
Performance-based advertising network where brands pay only on completed purchases, not impressions.
Standardised QR code payment protocol for contactless merchant payments across the network.