Adverbuying — Mahala Media
Performance-based advertising network where brands pay only on completed purchases, not impressions.
Definition
Adverbuying is the FORUS advertising model operated through the Mahala Media network. Unlike traditional advertising (pay-per-impression or pay-per-click), advertisers pay commission only on resulting sales — creating a fully accountable ROI model. Merchants participate at no cost and receive targeted promotion placements to consumers who opt in. Brand advertisers access comprehensive basket data insights, hyperlocal targeting based on actual purchasing patterns, and closed-loop attribution that tracks the entire customer journey from promotion to purchase. Consumer data is utilised within a framework that ensures fair compensation through revenue sharing.
Community-based digital marketplace connecting local merchants with nearby consumers and delivery riders.